Care
A cast of human characters keeps the focus on the people behind the need.
WEBSITES + ILLUSTRATION + MOTION / SELECTED WORK
CityServeX
A human mission, brought to life by hand. Since 2024, we’ve been a trusted creative partner to CityServeX—shaping its visual message, building its website and helping an expanding movement find its voice.
PARTNERSHIP / Trusted since 2024
SERVICES / Website design · Illustration · Animation
EVOLVING / Public storytelling + member learning
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01 / A MISSION FINDING ITS VOICE
Start with people. Grow the possibility.
From its beginnings as CityServe to the expanding vision of CityServeX, the purpose has stayed rooted in helping people in need. CityServeX brings government, nonprofits, businesses and faith communities into a more connected approach to care. Our role is to help make that mission visible and understandable. Through successive concepts, evolving messages and ongoing site development, we’ve worked closely with the team to give a growing national ambition a distinctly human face.
Early design explorations supplied from the project archive. Scroll each panel to see the complete concept.
02 / THE VISUAL LANGUAGE
Drawn by hand. Built to connect.
The look and the message have grown together. Early explorations tested how cities, characters and illustrated systems could explain the work. Today, hand-drawn artwork and hand animation carry that personality across the site. Characters make the story approachable; diagrams give complex ideas a shape; movement adds warmth and a reason to keep exploring. We continue refining the visual message as CityServeX’s reach and services evolve.
Coordinate
Illustration turns the idea of connected community services into something people can see.
Connect
Hand animation gives the visual message warmth, energy and a sense of shared possibility.
MAKING THE MESSAGE VISIBLE
A clearer path to help.
CityServeX’s mission is to make social services easier to navigate and more human. Its illustrated maze contrasts disconnected searches for help with a coordinated path through community resources. This is the visual message at work: a complex idea becomes a story that can be understood at a glance.
Mission illustrations from the CityServeX website.
03 / THE NEXT CHAPTER
A growing mission. A dedicated partner.
The website now does more than introduce CityServeX. Integrated learning modules help new Care Champions and Resource Coordinators find their way into the work. That expansion reflects the partnership itself: a continuing creative and digital role, built on trust since 2024. As CityServeX brings its X factor to more communities across the country, we’re continuing to shape the visual story and the experiences that support it.
MEMBER LEARNING / CARE CHAMPIONS
From interest to involvement.
The Care Champion roadmap brings getting started, team-building, assessments, community outreach and ongoing support into a guided learning experience. The illustrated style keeps the training connected to the wider CityServeX story.
MEMBER LEARNING / RESOURCE COORDINATORS
A roadmap into the work.
The Resource Coordinator journey covers orientation, preparation, participant tools, resource platforms and daily operations. It extends the website from explaining the mission to helping equip the people carrying it forward.
Explore CityServeX ↗
An ongoing partnership. A story still growing.