NTT DATA / EXPERIENCES
Innovation, beyond the room.
A physical innovation lab reimagined as an interactive world. Together with NTT DATA, we created the Virtual Innovation Studio: a flexible way to bring complex ideas to life, wherever the conversation happens.
CLIENT / NTT DATA
PLATFORM / Unity + AWS
PROJECT / Virtual Innovation Studio
01 / THE CHALLENGE
How do you bring the lab to the client?
When the pandemic disrupted in-person meetings, NTT DATA needed a new way to share the possibilities inside its Innovation Lab. A conventional presentation could carry the information, but the ambition was bigger: preserve the context, energy, and discovery of a visit while reaching customers around the world.
02 / THE APPROACH
A world built around the conversation.
We began with the real space. 3D scans established its scale and structure, while concept development shaped a central hub and a series of environments built around specific customer stories. Working iteratively with NTT DATA ambassadors, we refined the visual language, navigation, and storytelling so each space helped make an idea easier to understand.
BUILT TO ADAPT
One environment. A different story every time.
Built in Unity, the experience connects to an AWS-based content system. Presenters can update PDFs, videos, images, and websites through the cloud, tailoring the material to the customer rather than rebuilding the environment for every meeting.
Explore the story
A central hub connects industry environments, turning a presentation into a guided journey through ideas.
Change the content
Cloud-managed presentation assets give NTT DATA room to adapt each conversation and keep the material current.
Expand the experience
An iterative design approach creates space for new narratives, environments, and presentation formats.
03 / THE OUTCOME
From a laptop to an immersive room.
The desktop experience supported conversations with partners and organizations around the world. Its flexible foundation also opened the door to XRoom: an expansion into a 360-degree presentation environment with surround sound. What began as a response to distance became a platform for new ways to present, explore, and connect.
